The UK online casino site 32Red has announced that revenues for the six month up til the end of June rose by 26% compared to the same period in 2007.

The Gibraltar-based group released a trading update for the whole of its operations today, and said the improved total gaming revenues were mainly thanks to the concentration on its core product, the online casino site.

Since the sale of Bet Direct, the online bookmaking division of 32Red, and mobile, bingo and language product launches, the online casino company said it had benefited from an improved focus and more potential of future growth.

The total gaming revenues had increased from £5.2m to £6.6m this year for the same first six-month period, with the UK online casino site making up £6m of that, up from £4.6 in 2007. The was also a significant rise in the yield per online casino player, from £426 last year to £491, a rise of 15.2%.

32Red chief executive Ed Ware said of the positive news: “Our distinctive and distinguished brand continues to stand out and we intend to further expand our UK profile. We have also successfully launched a mobile phone gaming service, an integrated bingo offering and a French language casino during the first half of the year. While it is too early to assess the full potential of these new platforms, early signs are encouraging.”