Virgin games are set to centralize its online gaming offerings. Beforehand, Virgin outsourced many of its operations to large names in the industry including St. Minver, WagerWorks and Boss Media.
However, Virgin now hope to offer their players a more streamlined experience, letting gamers use a single sign in process and a sole ‘bank account’.
The service has been 18 months in the making and should make life simpler for customers, letting them efficiently switch from game to game across a multiple of sites and allowing them to compete for points and bonuses.
During the centralization process, Virgin will optimize customer’s experiences of telephone, email and chat services by the launch of an in house customer call centre.
“Here at Virgin Games, we live and breathe the Virgin brand values and feel taking the customer service department in-house and integrating all three gaming services allows us to continue to deliver the unique Virgin experience that our customers have come to expect,” said Simon Burridge, CEO of Virgin Games.

